About Applecart Arts

About Us
About Applecart

About Applecart Arts

We at Applecart Arts believe that stories are potent and have the power to challenge, change and strengthen communities.

We work with a wide range of artistic disciplines – creating original music, film, visual art and drama. We combine this with our long-standing commitment to community engagement and a pursuit of artistic excellence.

We aim to reach across cultural divides and tell stories which engage, inspire and entertain our audiences.

Launched in 2008, the company began by telling stories to a regular monthly audience in a pub in Whitechapel, London. Since then Applecart has toured to various venues, pubs, theatres and universities around the country.

Applecart has also extended its storytelling into film, making numerous short films and documentaries.  Find out more about our films here.

Applecart was formerly based in Tower Hamlets in The Old School Room, available to local artists who worked alongside us as we built community links and partnerships. Since January 2017 we have been based at the Harold Road Community Centre in Upton Park. Read more about the Harold Road Centre here.

Our future remains true to our storytelling roots; searching for narratives across the arts, and championing voices that might otherwise be unheard or ignored.

Next read about Our Work
A community finds itself in the stories it tells, in the art it creates and the music it makes.
- Peter Moreton, Artistic Director
Our Work

Applecart’s early work includes over twenty original storytelling performances utilising drama, music, comedy and film. This work toured venues around the country.

In 2013  we completed a project working in partnership with the East London Community Land Trust and Linden Homes to collect stories from the local community, engaging with schools, local faiths groups and community centres, exploring themes of immigration and diversity. These stories, and the art that resulted from them, culminated in a visual art exhibition and the installation of two public artworks on the sight of the redeveloped St Clement’s Hospital in Bow.

Applecart’s Old School room continued to promote and encourage local musicians, storytellers and artists, promoting open days as a platform for new work. We were pleased to house the East End’s ‘Shuffle Festival’, curated by Danny Boyle, as it took it’s fledgling steps, and we later performed an original telling of Charles Dicken’s ‘The Chimes’ at their winter event in 2014. A year later we filmed and released six short storytelling films which continue to reach audiences in over 150 countries worldwide.

Our last Old School Room project was a series of four documentaries, presented by a local spoken word artist and highlighting the hurdles faced by people living in poverty in the UK today.

In 2016 Applecart moved to new premises in Newham, in the Harold Road Centre, and opened Applecart Arts in early 2017.

Since then, we've concentrated our efforts on creating platforms and pathways for emerging artists who are exploring themes that directly relate to the concerns of our local community.  Recent projects include a schools theatre tour of play examining the aftermath of knife crime (Iz Dis a Dagga, 2019), a touring visual art exhibition called Transitions: Seen Unseen (2019) celebrating migration and movement and a film project with men in a young offenders prison and young people at risk of crime (INSIDE OUT, 2019).

In October 2019 we launched ShoutOut Festival showcasing sixteen theatre performances exploring creative responses to hate and violence. 

March 2020 saw us shutting our doors due to the COVID-19 pandemic, but that wasn’t going to stop us! We put our history of film making to good use and launched a thriving live streaming programme, starting with The Flying Seagull Spectacular which was watched around the world by over 6000 people.

Throughout 2020 we continues to help performers broadcast their work online, and in the October of that year presented Dazed New World, a festival of live streamed shows that tackled issues including social injustice, environmental concerns and mental health, all looking at positive future narratives post Covid. December 2020 saw us launch our On Demand platform, so our audiences could watch some of our favourite shows whenever they like.

In January 2021 we welcomed four Artists in Residence, each presenting a work-in-progress showing via our online platforms. We can’t wait to see how these projects develop.

We’re excited for the future of Applecart and where our work will take us next!

Next read about Our People
The purpose of art is washing the dust of daily life off our souls.
- Pablo Picasso, Painter
Peter Moreton Artist Director

Peter has worked as an actor, writer, director, musician and producer for thirty years. He has performed in television, film and theatre, working for companies such as the Royal Shakespeare Company, Cheek by Jowl, and the National Theatre. He co-founded Applecart in 2008.

As a writer and composer his work has been performed in places as varied as Shakespeare’s Globe Theatre, St Paul’s Cathedral and The Kallang Theatre, Singapore.

Grace Acton Director of Operations and Project Manager

Grace has worked for a number of multi-disciplinary arts charities including Metal Culture Ltd, providing administrative support, project and finance management. Until recently she was Head of Programming for Visual Arts at the Greenbelt Arts Festival. She currently curates Applecart Arts visual arts programming.

Joan Tardiel Centre Co-ordinator

Joan previously worked in the business sector as an HR Manager. Since then she has developed gained extensive experience in the administration and management of community activities. She has successfully developed partnerships with community organisations and undertaken outreach work through fundraising for local community based projects. Joan continues to oversee Applecart Arts’ community development work.

Saskia Osterloff Marketing and Sales Officer

Saskia graduated from the University of Surrey with a BA in Theatre and Performance in 2018. In 2016-17 she completed a placement year at Camden People’s Theatre as admin and marketing intern, working on a number of festivals and season programmes. Saskia acted as technical manager and DSM for Tales and Trails Children’s Theatre for their successful debut performance run at the 2018 Edinburgh Festival Fringe.

Will Alder Associate Producer

Will is a Producer and Sound & Lighting Designer. His previous producing work includes the award winning Bobblehat: London’s First Live Advent Calendar, which saw 24 events presented in 24 different locations across December 2017, with 24 different artists. This included everything from a pop-up Santa’s Grotto in a Police cell to opera singing in the aisles of Sainsbury’s, working with all manner of different artists, from community groups to Olivier award winners; to present a top quality free festival that had a small surprise for everyone. He has also produced on behalf of Hat Fair (Winchester), National Youth Theatre of Great Britain, and consulted for many small theatre companies.

His lighting and sound designs have been to stages (and non-theatrical spaces) big and small across the UK and abroad, most notably at the Barbican, Bunker Theatre and in London’s West End.

Robert Kincaid Finance Officer

Robert brings over 30 years of accounting, marketing and small business management experience gained predominantly within the service sector to the Applecart team.  At the age of 24 he co-founded the West End’s first café-bar primarily serving London’s lesbian and gay communities which remained a prominent community institution for 25 years.  Returning to London after 15 years of living in Edinburgh, Robert joined the finance team of the award-winning fine dining restaurant chain, M.  He joins Applecart after a brief period working at Shelter, the homelessness and housing charity.  Robert is also currently the Assistant Accountant for the Jewish Museum London.  Outside of work, Robert’s interests are the arts, cultural history and sport with a passion for playing and watching tennis.

Dan Stevens Facilities Officer

Dan has many years experience in Education & Community work in multicultural and international settings. He also has in-depth experience of property management and local compliance regimes. His interests are history, geography, and the arts.

Darrel Draper Educational Outreach Volunteer

Darrel is a trained and experienced Actor, Writer and Director who also holds a teaching qualification. He has worked as a drama lecturer and teacher of the creative arts in a number of institutes and community environments. His goal is to create contemporary theatre which is more accessible and encompassing of a young adult audience, innovating what we know as 'Theatre In Education'. Providing educational drama which does not patronise it's audience, but instead views them as an active part of the investigation into contemporary socio-political issues. 

Nicole Botha Seeds 21 Facilitator

Nicole is a South African actress, activist and writer. A graduate from Kent School of Acting, Arts Educational Schools London and the London School of Musical Theatre.

Earlier this year Nicole debuted her first professional play writing "Call Me By My Name" at Applecart Arts. She put pen to paper during the Black Lives Matter riots this August and wrote a story based on personal experience.

Nicole specialises in spoken word poetry and is launching a collective for black actresses in 2021.


Paapa Essiedu
Lydia Wilson
Cathy Sara


Paul Regan (Chair)
Ron Smith (Secretary)
Hannah Roberts
Sabina Nizamuddin
Peter Powers
Christine Lee
George Luke
Anastasiya Trayanova
Manuel Madeiros
Omar Bynon

Partners Funders
Create With Us

Applecart Arts is not just a venue providing rehearsal rooms, performance spaces and art studios. We also produce and encourage new work.

The team are keen to work with other creatives who are nurturing new ideas and developing innovative ways of working.

We’re always on the look out for ways in which we can support and encourage actors, directors, writers, visual artists, producers, musicians, spoken word artists and any other creatives to grow and develop.

If you have a project idea that you would like to explore, we'd love to chat! We offer great rates and deals for putting on performances so please get in touch with either Peter or Will

Live Streaming
Live stream your work to an online audience, directly from Applecart Arts! In this rapidly evolving world, live streaming is bigger than ever, and we want to work with you! Since launching, our live streams have reached over nearly 10,000 viewers all over the world, from local London viewers all the way to Seattle, Melbourne and Cape Town!

Applecart has a strong history of film and documentary making and with high-quality equipment and capabilities for multi-camera set up we can help you to broadcast your work online to a wide audience.

Just contact will@applecartarts.com to find out more about how we you can bring your work to life on an online platform. 

SEEDS 21 is a free opportunity for young individuals (between 12-18 yrs) to explore, create and grow within an inclusive and encouraging performance environment. Find out more

Our theatre space offers an open invitation to producers hoping to engage with a wider audience. Our creative team is always happy to discuss whether our space is suitable for any variety of performance material. We prioritise work which addresses the troubled times we live in.

Art Studios
Applecart has a long-standing history of providing studio space for visual artists and creatives. We are always looking for ways to promote our resident artists, displaying art around the building and hosting open studio days.

Rehearsal Rooms
Our team have spent long enough in rehearsal rooms to know the kind of support visiting companies need. We work hard to make sure our rehearsal spaces are affordable and comfortable. Read more

Please note: our cafe is currently not open to the public
Applecart’s café is a community hub which hosts, spoken word, comedy, music and regular social events. We also offer opportunities to meet and talk with the creative team, to suggest new ideas. Read more

Contact us here
Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last you create what you will.
- George Bernard Shaw
Contact Us

General enquiries & Box Office

Theatre Programming

Visual Arts & Operations

Community Engagement & Room Bookings

Marketing & Sales


Applecart Cafe

+44 20 3475 4280

Visit us
170 Harold Road
E13 0SE

Reception opening times:
Monday - Thursday
9am - 5pm

Refunds, returns, exchanges and cancellations

We will exchange tickets for another performance of the same production if you return your tickets to the box office 48 hours before the original performance date, subject to availability. This applies to pre-sales only. There is a suggested donation of £2 per ticket for exchanges. Please note that we can only action an exchange once we are in receipt of the original ticket.

Once purchased, tickets cannot be refunded or returned. We will only offer ticket refunds for cancelled shows.  We regret that we will not be able to offer a refund or exchange on your ticket(s) if you are refused entry to a performance due to being late.

If a performance is cancelled we will offer the option of a refund or, alternatively transferring your tickets to another performance subject to availability.

For ticket queries please email info_at_symbol_applecartarts_fullstop_com

Contact Form
Send Message
Mailing List
Support Us

Applecart Arts is a non-profit making organisation. All of our income goes back into programming exciting work and encouraging innovative creatives. We need all the help we can get and there are many ways you can support help us continue to be a venue which listens to the community it serves.


£60 per year (same as £5/month)

You believe in Applecart and support what we do.
You will receive exclusive updates via our newsletter.

Friend membership includes a benefit portion (which is the commercial value of the scheme) plus a suggested donation, which is eligible for Gift Aid, as follows: Cost £10, suggested donation £50+

The Friend membership aims to raise money to support the charitable work of Applecart Arts. As such, we request that supporters make the suggested donation level. To discuss alternative options, please get in touch.

Donate nowinfo_at_symbol_applecartarts_fullstop_com

£120 per year (same as £10/month)

You believe in Applecart and support what we do.
You'll be listed as a supporter on our website. You will receive exclusive updates via our newsletter, 10% off food and drink at our cafe on show nights, and a free programme for certain events.

Supporter membership includes a benefit portion (which is the commercial value of the scheme) plus a suggested donation, which is eligible for Gift Aid, as follows: Cost £20, suggested donation £100+

The Supporter membership aims to raise money to support the charitable work of Applecart Arts. As such, we request that supporters make the suggested donation level. To discuss alternative options, please get in touch.

Donate nowinfo_at_symbol_applecartarts_fullstop_com

£600 per year (same as £50/month)

You believe in Applecart and support what we do.
You will receive exclusive updates via our newsletter, 10% off food and drink at our cafe on show nights, and a free programme for certain events. You'll be listed as a supporter in our venue, and receive invitations to exclusive access events, such as behind the scenes tours, meet the company events or Q&As.

The Supporter membership aims to raise money to support the charitable work of Applecart Arts. As such, we request that supporters make the suggested donation level. To discuss alternative options, please get in touch.

Contact us at info@applecartarts.com if you would like to set your payment up as a monthly direct debit. 

Donate nowinfo_at_symbol_applecartarts_fullstop_com
Text to donate

Text APPLECART to 70085 to donate £5 to Applecart and support our ongoing work

Texts cost £5 plus one standard rate message and you’ll be opting in to hear more about our work and fundraising via telephone and SMS. If you’d like to give £5 but do not wish to receive marketing communication, text APPLECARTNOINFO to 70085

Every little helps!

Funding is always an uphill struggle. Any kind of donations, big or small, are always particularly precious to us. We’ve tried to make it as easy as possible for you to help support Applecart Arts financially. Just click the link below to go to our JustGiving page, or when you buy a ticket to a show or event, why not add a donation to your order?

Donate now
Keep in touch!

Join up to our mailing list to receive all the latest news direct to your inbox. You can also follow us on Social Media. Just search for @ApplecartArts on Twitter, Instagram and Facebook.

Sign up to our mailing list